With an increasing need to live a healthier life everyone is looking for new ways to recharge energy and relieve the stress of modern life that has led to an increasing expansion on the number of athletes and sports lovers in various sports segments. Extreme sports is one of the segmentes that gas been showing the biggest growing potential, not only for the small amount of enterprise as well as the high demand level of its participants and also tor the increased pace of technological improvements in fabrics equipment. Stakeholders are very demanding because extreme sports are done by audacious people that love challenges and that are always looking to overcome this own limits. Red Nose brand was created to meet this need for a more visual and community based life. Just as its stakeholders that are always looking for new challenges and technological innovations that help them rise up, Red Nose has as its most outstanding quality the constant search for self improvement.
In 2002, it adopted the licensing model. The brand goes beyond a fast opportunity differently from most companies in the current market. The appeal is extreme sports; the brand means to overcome your limits. That is why the young people identify so much with it. As it developed the brand got stronger and expanded in the licensing business and today is a case of success in this segment.
The final result is the stockholder’s satisfaction that is leading to an increasing Red Nose preference from consumers.
We became a strong brand in the Sports Wear segmente that includes fight wear, street wear and active wear.
As a result, we identified in Red Nose two of the main qualities needed for a successful business:
– A strong brand that recognized by its commitment and the quality of its products.
– A growing market that has a demand yet to be satisfied with consumers thirsty for quality products.
Red Nose currently has more than 30 licensed companies and a great variety of products so it can meet the demands of modern, active, adventurous sports lover’s consumers.
Red Nose brand makes that commitment in its mission statement. To set and achieve daring goals. And we confirm that mission as we invite our demanding consumers “Join the Red Nose team. Overcome your limits!“.
The logo, a Pit Bull well illustrates the brand feeling, Attitude, Strength, Agility and Boldness, are qualities that were transferred to the products and to ow marketing actions. The result is a modern brand that is sought by young people.
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